Why Your Employees Need More Than a Benefits Booklet
- Matt McQuide
- Nov 23
- 2 min read
When open enrollment rolls around, most companies hand out a benefits guide, host a meeting or two and hope for the best. The booklet gets filed away, or more likely, shoved in a drawer, and employees are left guessing when they actually need help down the line.
When employees can't navigate their benefits or understand their care instructions, small health issues become large claims.
A Nurse Who Actually Has Time
Nicole, a dedicated nurse advocate for one of our client organizations, puts it simply. "I work for you, not the insurance company."
With over 25 years of nursing experience, she helps employees sort out confusing medical bills, find the right specialists and in-network providers, manage prescription costs, and navigate benefits they didn't even know existed.
But here's what makes this different. Nicole isn't juggling many tens of thousands of members like a typical insurance company nurse. Her employees can call, text, or email her directly.
She has time to see issues through to completion.
She has time to figure out why someone stopped taking their medication.
She has time for real conversations.
When Virtual Open Enrollment Actually Works
Many employers have moved to virtual open enrollment. It's efficient, it reaches remote workers, and it saves time. But efficiency isn't the same as effectiveness, especially when it comes to people.
That's where a short, personalized video from your dedicated nurse advocate changes everything. Instead of just another benefits PDF, employees see a real person, their nurse, explaining how she can help. When Nicole introduces herself and shares her direct contact information, employees remember. "Oh, I can just call Nicole!"
Making HR's Job Easier
Yes, nurses attend in-person open enrollment meetings when possible. But personalized videos give employers flexibility without sacrificing the human connection. HR teams don't have to coordinate schedules, book conference rooms, or worry about reaching every shift and location.
The video does the work. Employees get a face, a name, and a direct line to someone who will actually answer their questions, not an 800 number that routes them through a maze of menu options.
Real Results
When employees know they have a dedicated nurse advocate, they actually use the healthcare solutions employers have put in place. They follow their treatment plans. They catch health issues before they become expensive claims.
And HR hears less noise from confused or frustrated staff.
The difference comes down to time and trust. When your nurse advocate is integrated into your HR team, employees know she has their back. When she has time to do great work instead of rushing through cases, real health improvements happen.




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